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Strategic Planning

Introduction

United Kingdom is a world leader in the field of Information technology services.

Information technologies have had a great impact on the way in which information is gathered and processed, but their impact on the structure of the organizations has been rather limited.

By the end of the twentieth century, progress in information technology (IT) had become the strongest and most pervasive force for strategic change in businesses throughout the world.(1)

This paper analyzes the strategic development «Computacenter, plc.» Computacenter is Europe’s leading independent provider of IT infrastructure services.

Computacenter plc is the parent company of a group of European companies which provide computer services to public and private sector customers. Despite the spelling of the word «center», it is a UK company based in Hatfield, Hertfordshire.(2)

The company is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

Set up by British Harvard graduates Philip Hulme and Peter Ogden in 1981, who are both still involved in the group's management.

Computacenter today has over 10,000 employees across Europe and Group revenues of over £2.5 billion.(3)

The mission of the company

«To deliver IT services and solutions that enables our customers to achieve their goals».(4)

The strategy of the company

«Our strategy is to achieve long-term earnings growth. To help measure our success, we have five key strategic initiatives against which to benchmark our performance».(5)

The main activity falls into the broad categories:

v Outsourcing:

- Infrastructure management

- Application management

- Service desk

- IT Security

- Managed Hosting

- Dusaster recovery

- Asset management

v Support and Maintenance:

- IMAC

- Resources on Demand

- Datacenter maintenance

v Datacentre Technology Optimisation:

- Datacentre Current State Assessment

- Infrastructure Discovery and Analysis

- Data Classification and Tiering

- Server and Storage Virtualisation

- Server and Storage Consolidation

- Software Optimisation

v Commercial Solutions:

- Supplier Management and Rationalisation

- Web shop and e-Commerce Integration

- Advanced Order Management

- Leasing and Technology Finance

- Capacity on Demand and Utility Infrastructure

Computacenter is ISO 9001:2000 certified by the British Standards Institution. The ISO standard provides the framework that underpins the 'Service Excellence' commitment and ethos of the organization.(6)

Computacenter has subsidiaries in several countries: United Kingdom, France, Germany, Belgium, Luxembourg and Netherlands, and its partner network extending its coverage to over 120 countries worldwide.

The main customers include: Deutsche Bank, Logica, Marks & Spencer, British Telecom, BAA, Reuters, Unipart, Channel 4, BMW Group, EDF.

Key metrics 2009:

Group revenue £2.50 billion (2008: £2.56 billion)

Profit before tax £54.2 million (2008: £43.1 million)

Earnings per share 27.7 pence (2008: 21.0 pence)

Group annual services contract base grew to £503.6 million, at constant currency

There were two successful acquisitions during the year: Thesaurus Computer Services in UK and become in Germany.


1. Strategic Corporate Development History

History of Computacenter

2010

The company received ‘Daimler Supplier Award 2009’

Computacenter won contract with Cisco Enterprise Partner

Computacenter receives IBM Certification for Dynamic Infrastructure Skills

2009

Computacenter services contract base grew over 9% to £503.6mln

Computacenter achieved a net profit of £40mln

2008Computacenter won contract with Marks & Spencer and BMW Group, which increased contract base 7.5%
2007The company won the five year contact with the largest provider of fixed telephony in the UK «British Telecom». Contract worth £200mln
2006The company extended their service facilities with different service desk capabilities in Spain and South Africa through the acquisition of Digica Ltd.
2004

Services business continues to grow across Europe.

The company won a five year contract with Finanz Informatik GmbH & Co. KG in Germany, which provides IT services to the banking institutions.

2003

The acquisition with GE CompuNet in Germany and GE Capital IT Solutions Austria

The company won outsourcing contracts.

A five-year contract with Abbey, the main point of which is to manage their desktop infrastructure. This contract valued at £70 mln.

A three-year contract with HBOS, the aim of which to manage 35,000 desktops, it’s

2002

There was launched the new Solution Centre – it was one of the first facility in the UK to offer multi-vendor proof of concept and testing services.

The company became Sun's Service Partner of the Year.

In this year Computacenter became 'Service Partner of the Year 2001' at the Sun Partner Awards ceremony

Computacenter won top Enterprise Accreditation. In this year Computacenter became the first infrastructure services partner to be awarded a new Enterprise Service Delivery Partner (ESDP) by Compaq.

2001

Sun awarded Computacenter its Breakthrough Partner of the Year award for 2000.

The company is awarded BMC's EMEA Partner of the Year for BMC's 2001.

There was the acquisition with GECITS UK & French business

2000Computacenter won the 'FMCG and Capital Goods Distributor' of the year
1999

Computacenter renewed its contract with British telecom for the next three years

Computacenter Belgium was established and acquired RDC, a UK-based IT disposal services company

1998The company successfully floated on the London Stock Exchange. The leading UK company, Proshar, awarded Computacenter as «Best Involvement and Innovation for Employee Share Ownership» in the United Kingdom
1997

Computacenter UK revenues exceed £1 billion

The company was voted European Reseller of the UK, and the most innovative approach to customer support in Europe

1996

Computacenter achieved a UK turnover of £804,5mln with net profit of £25mln.

The company staff levels have increased by 40% from 1,510 to 2,099 and supplies over 245,000 PCs over the year in the UK.

1995

Computacenter achieved a turnover of £500 mln, and employs approx. 1500 people and won one of the largest desktop contract with British Telecom.

Computacenter France became a wholly owned subsidiary of Computacenter.